Hilton plans to double its brand portfolio in Argentina in the coming years. Last year, Hilton opened 19 hotels in the region, bringing the total to more than 220 hotels spanning 15 brands and 29 countries.
The chain's modality is to operate with a mixed system between franchises and management development. The last hotel to open locally - in January of this year - was a DoubleTree by Hilton Buenos Aires, which marked the debut of that brand in the country. The areas where the chain has advanced negotiations to expand are the cities of Posadas, Parque Leloir and Cañuelas.