Dairy giant Danone is developing a new range of yogurts, while the king of soda is aiming for zero waste during the Games. The Norman dairy of Ferrières-en-Bray (Seine-Maritime) has been producing Activia, Petit Gervais, Gervita and even Jockey pots for decades.
Every week, 25,000 pots of HiPro+, Danone's new protein yogurt, come out. Developed with two high-level athletes expected to participate in the Paris Olympic Games, the cyclist Pauline Ferrand-Prévot and the sprinter Sasha Zhoya, it is supposed to help develop athletes' muscle mass and help reduce fatigue. These Parisian Olympics serve as a global showcase for major consumer goods players. Particularly on product innovations. As a partner, Danone will be on hand to help athletes with their training, nutrition and recovery. The company will also be there to help them with their post-Olympic recovery.