Big M is a fast food chain in Paris that openly copies its competitors. The burgers are inspired by the most popular recipes from McDonald's, Burger King and Quick.
Copying a recipe is legal, as only the name of the products, registered as a trademark, is protected. The chain already has 60 restaurants, with an entirely halal menu, in France and Senegal, a large part of which are franchisees, for 40 million euros in turnover in 2023. Around ten openings are planned in the first six months of 2024.