Lidl is launching a new range of very low prices to compete with Leclerc. While the German discounter is losing market share, it now offers around twenty entry-level products.
This quiet revolution, carried out while avoiding any major announcement, will continue in the coming weeks. “Ultimately, some 25 very general public references will be concerned,” confirms Michel Biero, president of Lidl France, however, that the name of this new range has not yet been chosen.