Umit Nar, a bookseller from Izmir (west) is being sued by the French luxury house Hermès. The company wants to prohibit him from using the name of the Greek god for his shop.
“Hermes, Zeus and Santa Claus belong to the cultural heritage of humanity. No company should be able to monopolize these names so anchored in our collective memory,” says Nar. The Parisian brand insists on “the similarity and the risk of confusion” between the two brands.