Who's the boss?!, FaireFrance, The 2 cows... What are the brand recipes that make dairy farmers dream?.
Price of fair milk, better transparency of margins and specific specifications, brands use several strategies to win the hearts of breeders and consumers. Les 2 Vaches has managed to find its place in the refrigerators of French dairy farmers. More than 15 years after its launch, the brand has made a point of paying its new contract of 50 euros per litre of milk.