Dutch discount brand Wibra is set to open its first French store in Roubaix. The Dutch brand offers clothing, stationery, hygiene and cleaning products at discounted prices.
The first store will open its doors in June, according to Claudine Nachtergaele, responsible for the deployment of the brand in France. Action, La Foir'Fouille and Stokomani will soon have to deal with a new competitor, says consumer specialist Olivier Dauvers.