Yair Ohion will be appointed CEO of Castro-Hodis, Ron Rutter will serve as CEO of the overseas arm - Walla! Money. The company announced today that it entered into an exclusive franchise agreement for the distribution of France's leading cosmetics brand "Yves Rocher" in the USA.

The franchise was signed for a period of 20 years. The subsidiary will receive a total of approximately 25 million shekels (approximately $7 million) in the initial phase.