According to the International Music Streaming Service, the goal of the new technology it is developing is to "remove fake and illegal content" from the service to protect artists. "We are facing a defining moment in the music world," the company said.
In recent times, quite a few "new" songs by famous artists have been distributed on the Internet - but in practice these are often fake works in which the singers' voices are copied and engineered by innovative technologies - without their approval. A prominent example of this phenomenon is the song "Heart On My Sleeve" - a duet allegedly performed by The Weeknd and Drake.