Daniel Greenberg launched a chain with a red heart pendant. The price of the necklace offered on the website is NIS 380, an amount that was also published on the Instagram account.
The small storm around the price started when sharp-eyed surfers noticed that the same model was sold on different websites and at cheaper prices. "Would someone really buy something like this for 380 NIS? Not caught. Just a rip-off," wrote an angry follower. "I apologize, but I really had to respond," she added.