International Tourism Exhibition 2024 IMTM opened in Pavilion 2 at EXPO Tel Aviv. Only 12 countries exhibited at the exhibition, and beyond that, Minister of Tourism Haim Katz received a chilly reception when he spoke.

Inbound tourist protest, including tour guides, prevented him from speaking and waved signs in front of his face with the inscription: "Katz don't put an end to tourism." About a hundred road guides and workers in inbound tourism demonstrated against Katz demanding to address the industry.