The TikTok video of the Vegan Bullerbyn e.V. farm in the district of Ansbach convinced many users that they no longer want to eat meat.

The video shows an animal keeper and is intended to draw attention to the welfare of pigs – with success. In the comments, several users write about their vegan lifestyle or that they will give up meat after watching the video. They report on their experiences with stopping meat consumption and support each other in the comments. The work is done by the members or volunteers.