Écobalyse, a new label to calculate the environmental impact of our clothing. Greenhouse gas emissions, water consumption, reparability… A label calculating the ecological impact of new clothing.
Would we buy cotton jeans with the same carelessness knowing that it took 7,000 liters of water to make them? Would we look at our polyester clothing the same way if we knew that 240,000 tonnes of plastic microfibers are released into the ocean each year?