“Does this have to be real?” Rewe customer complains – and hits a nerve. “I wander through this endless senseless consumer neglect like a rabbit on the run,” she says.
Others don't see the problem: “A selection that is too large just becomes confusing,’ they say. In some markets, the team has already developed an idea for this problem: Yoghurts and cheeses as far as the eye can see, but where is the yeast?