“Does this have to be real?” Rewe customer complains – and hits a nerve. Others don't see the problem.
In some markets, the team has already developed an idea for this problem. “I wander through this endless senseless consumer neglect like a rabbit on the run. Fabric softener no no. Household vinegar, with every wash, used for ages... dissolves the limescale.” “You've never been to an American supermarket. That market buying is even more intense!”