Gary Pilnick, CEO of cereal company Kellogg's, advised American families to "eat cereal for dinner" to reduce their food costs during times of inflation. According to the Bureau of Labor Statistics, cereal prices have increased 28% since 2020.
Some consumers ironically drew a parallel between this release and the rumor that, at the start of the French Revolution, Marie-Antoinette invited peasants who were short of bread to eat brioche. Others highlighted the lack of nutrition in the cereals of the brand which notably owns Froosties, Miel Pops and Trésor.