The Princess of Wales' video has already inspired hundreds of thousands of Britons to get screened for cancer. The local public health system - the National Health Service (NHS) - and some major cancer charities have seen a notable increase in the number of visitors to their online sites.

“Kate's courageous decision to speak out will save lives,” said Professor Peter Johnson, head of cancer control at the NHS in England. This once again proves the strong symbol that Kate Middleton represents in the United Kingdom.