“Psycho-tricks” in the supermarket: This is how customers are influenced by colors and light. “Colors in stores affect purchasing behavior,” explains the consumer advice center “Lebensmittelzeitung” Red encourages “impulsive purchases” and draws attention to a product.
Products that are intended to appear particularly high-quality and may also be more expensive often have black packaging. Black is often used for more expensive products, such as in wine and spirits.