“Psycho-tricks” when shopping: How colors subconsciously affect customers. Red encourages “impulsive purchases” and draws attention to a product.
Green, blue, gray, black, white – this is the influence different colors have on customers in the supermarket. “Black conveys luxury and exclusivity,” explains the “Lebensmittelzeitung’s” consumer advice center. Black is often used for more expensive products, such as in wine and spirits departments.