“Psycho-tricks” when shopping: What colors subconsciously do to customers. Red encourages “impulsive purchases” and draws attention to a product.
Green, blue, gray, black, white – this is the influence different colors have on customers in the supermarket. “Black conveys luxury and exclusivity,” explains the “Lebensmittelzeitung’s” consumer advice center. Baked goods are often presented under yellowish light, while fish products look better under blue.