“Psycho-tricks” when shopping: What the colors really mean when shopping. Red encourages “impulsive purchases” and draws attention to a product.

Green is also often used because the color is “often associated with freshness and naturalness” “Black conveys luxury and exclusivity,” explains the “Lebensmittelzeitung’s” consumer advice. “Almost like it was stolen”: the price of this schnitzel on an alpine pasture in a famous ski resort is not only irritating to holidaymakers.