“Swiftposium”: a university conference dedicated to the Taylor Swift phenomenon in Australia. Among the most unexpected elements of the Melbourne symposium, researchers demonstrated that the rhythms of his songs could help with cardiac resuscitation.
The conference also looked at “Swiftonomics”, the economic impact of Taylor Swift's tours on cities, urban planning, public transport, restaurants and hotels. “She has accumulated such power and influence, I think it is unprecedented in the (music) industry,” notes the academic.