Cristóbal Balenciaga (Disney+), Christian Dior (The New Look) and Karl Lagerfeld ( Kaiser Karl) are the subject of biopics. The series La Maison n (coming on Apple TV+) will retrace the imaginary story of a modern-day family at the head of a fashion house prey to power struggles and wars of 'ego.

“In fashion, everything is on a scale of 10, and the public loves scandal,” explains Luca Marchetti.