“Unlawful”? Amazon Prime introduces advertising without asking. As of: February 12, 2024, 5:01 a.m By: Julia Hanigk CommentsPressSplit Amazon Prime is changing its model: subscription customers are now shown advertising when streaming.

But there is a way to get around the annoying interruptions. Customers do not have to accept any new terms for this change. If you don't respond, your subscription will be automatically adjusted. Amazon says it plans to invest the additional revenue in even more exclusive content.