Survey of 1,000 German office workers examined how the choice of words in job advertisements affects the perception of a company. It was found that companies that advertise with annoying phrases leave a negative impression on the majority of those surveyed (66 percent) “Work hard, play hard” and “fruit basket” – applicants can no longer hear these phrases.
“Beyond the 9-5 mentality”: What sounds like flexibility actually often means overtime and weekend shifts. Older generations in particular are unfamiliar with many Anglicisms, which means that job advertisements create false expectations.