New data collected by the e-learning platform “Preply’. Based on a survey of 1,000 German office workers, the platform examined how the choice of words in job advertisements affects the perception of a company.
It was found that companies that advertise with annoying phrases leave a negative impression on the majority of those surveyed (66 percent) “Work hard, play hard” and “fruit basket” – applicants can no longer hear these phrases. “Beyond the 9-5 mentality”: What sounds like flexibility actually often means overtime and weekend shifts.