50 years of Hello Kitty, the 'cute' aesthetic is spreading - Free Time. In London an exhibition on the adorable doll, for young people it is 'kittification' (ANSA) Hello Kitty first appeared in 1974 on a clear vinyl coin purse.

Over the years she has become one of the most unique and interesting characters in the world, a social icon capable of touching the hearts of women and girls of all ages and ethnicities and also of inspiring designers and artists.