The London Library is often cited in the essays and letters of Virginia Woolf, who was a member for many years. The campaign was directed by Shelby Ducan, an American photographer who loves candid moments, and Mariana Blanco, a Costa Rican filmmaker.
From pastry chef Cédric Grolet to film composer Hans Zimmer, the pundits of the Rimowa squadron were invited to pose for a dedicated campaign. The collection's color palette ranges from indigo to cobalt and features vibrant patterns, all in eco-friendly fabrics.