The TV presenter was chosen to represent Armani's beauty brand. "It's a natural connection for me," Weizmann said.
Liron will lead the launches of new series and products alongside the creation of content in line with the brand's values, which represents elegance and sophistication, contemporary and modern. He will return tomorrow (Tuesday) to the "Big Brother" house (Reshet 13) and lead the show's hosting alongside Guy Zu-Eretz. "I am excited and proud to connect with a professional, prestigious and iconic brand," he said.