Adele Besplov uploaded a photo with her son's bare buttock, one and a half years old, as part of a commercial collaboration. Not long after she uploaded the story to the air, she received a notification that the photo had been removed by Instagram, as she had violated the community rules.
"My opinion is that Adele is a marketing genius and even if you are not exposed to the image of the product she is promoting, now you know," wrote one cheering surfer.