Adidas will sell some of the shoes produced with the controversial rapper Kanye West. The German sports equipment manufacturer will donate the profits to NGOs.
The abrupt end of the collaboration with the rapper pinned for his anti-Semitic remarks had weighed down the 2022 financial year of the German equipment manufacturer. At the end of March, the value of the stock of Yeezy shoes remaining on the arms of the equipment manufacturer was estimated at 500 million euros, likely to generate revenues of 1.2 billion euros from sales.