Advertising sexism decreases, although girls continue to predominate in aesthetic or fashion ads. In advertising related to aesthetics, fashion or accessories, only girls appear in 70% of cases.

In those referring to board, role-playing or simulation games there is a joint presence in 90%. In constructions, models and puzzles, the figure is 80% and in electronic devices, such as mobile phones, computers or tablets, it reaches 100%. The General Secretary of Consumer Affairs and Gaming believes that the data in the sector was “negative” and that the situation is being reversed.