After deceptive packaging criticism: Frosta creates clarity with a new packaging design. “Less content than before” is now written on Frosta’s frozen herb packaging.
The company previously had to endure harsh criticism and accusations of deceptive packaging because it had reduced the portion sizes. Frosta from Bremerhaven has also been criticized in the past for the “shrinkflation’ phenomenon that also affected Haribo packs. But in contrast to other food companies, the company is taking a new path - the ‘honesty offensive’