Aldi is launching a new private label on the market. The discounter does it like competitor Lidl.
But what is so special about the 15 new products? The prospects for customers who prefer organic products are good. By 2024, up to 50 Naturland-certified products are expected to be in Aldi Süd stores. The offensive in the area of organic products comes at the same time as frightening news on the subject of strawberries. Apart from organic products, strawberries are contaminated with pesticides in numerous supermarkets.