Royal family is not exempt from these new technologies and, like it or not, also retouches these photos from time to time. In 1999, Prince William was apparently not in a very good mood, forcing the Crown to make him more...smiling.

On June 10, 2020, for the Duke of Edinburgh's 99th birthday, Buckingham Palace posted a photo of him and the sovereign in the gardens of Windsor Castle. On December 11, 2023, three months before the Kate Middleton doctored photo scandal, a family greeting card had already been pinned.