Automotive revolution, not just hybrid and electric, the automotive world has already changed - Luxury. From status symbol to means of transport and connectivity matters more than performance.
The car is increasingly an ''extra'' in video advertising, but it still manages to convince us that, without it, we wouldn't have the same freedom to live our days. In this particular transition phase, the story of the electric is expressed as an integral part of a new everyday life, in particular in the premium and sport segments.