Automotive revolution, not just hybrid and electric, the automotive world has already changed - Luxury. From status symbol to means of transport and connectivity matters more than performance.
The car is increasingly an ''extra'' in video advertising, but it still manages to convince us that, without it, we wouldn't have the same freedom to live our days. The evolution of brand imagery towards electrification and the related new narrative has also influenced points of sale. Alongside traditional dealerships, the brands have added real flagship stores to convey the new brand philosophy.