Barilla recounts its historical archive with an audio guide. From this year, anyone who visits the Barilla pasta factory in Pedrignano, on the outskirts of Parma, will be able to immerse themselves in the history of the Group.
The initiative is part of Barilla Open Doors, through which the company opens its doors to visitors. The Barilla Historical Archive has been declared a'site of notable historical interest' by the Ministry of Culture because it "tells the evolution of Italian customs"