The Billy shelf is an absolute bestseller among Ikea furniture. Since its launch in 1979, the product has sold over 140 million units.
In Germany, a Billy shelf measuring 80x28x202 cm costs 59.99 euros in white and 69.00 euros in wood look (as of May 9, 2023) The switch to paper film is expected to result in cost savings of 25 to 30 percent – from which customers should benefit. The last time the product was revised was before 1999 – almost 25 years ago.