Permacrisis systematically takes precedence over urgency, and requires permanent rehabilitation of both companies and individuals. It is necessary to fundamentally rethink the brand and all the trades that build it as levers of planning and strategic action of the company.
In times of crisis, the core of the brand promise is even more important. Do not hesitate to go back to basics, simplify your offers and ensure the trust capital the brand generates. Engage its stakeholders and take care of its employer brand. Commitment and transparency is the norm. Develop a real reflection on generational issues.