Only 21% of women in 14 European countries are aware of the link between alcohol consumption and the risk of developing breast cancer. “Awareness is even lower among men: only 10% know of this link,” she is alarmed.

Globally, with 2.3 million cases reported in 2022, breast cancer is the second most frequently detected cancer, according to the WHO. The region “has the highest levels of alcohol consumption in the world, with one in ten deaths linked to alcohol”