The ski wardrobe market is no longer just the business of specialist labels. From now on, luxury brands intend to assert themselves in this niche.
Louis Vuitton, the world number 1 in luxury, has decided to take the plunge in 2021, with a first women's capsule collection entirely dedicated to skiwear. A Celine down jacket, a Prada surfboard, Balenciaga designer après-ski... Luxury has found a new playground: the mountains in winter. A market that is growing every year, now giving rise to real designer collections.