Brand Urbanism is the commitment of brands from all sectors in favor of the territory that hosts them. New spaces are generated, permeated by the brands but at the service of the community.
Brands choose or modify their spaces depending on the location that best expresses their vocations. The Prada Foundation in Milan has acquired and renovated a former industrial district, transforming it into an exhibition space for contemporary art and culture. Adidas has created an urban park in Portland, Oregon, as part of its commitment to sustainability.