Cycle tourism is worth over 4 billion, a driving force for agritourism. Italy is a popular destination among bikers, with approximately 33 million visitors in 2022.
Many farmhouses also offer bike rental, where bikers' preferences include excursions, food and wine products, tastings and festivals. Emilia-Romagna is at the forefront of hosting the most important cycling competition in the world, ready to host anyone who wants to follow two-wheel professionals in its bike-friendly facilities.