Kim Kardashian relaunched her line of makeup products as part of her makeup and care brand SKKN. Kim's eldest daughter, 10-year-old North West, decided to make her own try-out video while testing mom's new products.

The Doubt Amusing Doubt Embarrassing video was uploaded to the two's shared Tiktok account, with Kim's knowledge of course, alongside the caption: "What is my daughter doing on my cell phone, ha ha ha?"