Dave Brandt, the face of the famous "it's honest work" meme, died in a car accident. He was also a farmer known for developing revolutionary farming techniques to preserve land threatened by erosion.
The U.S. Department of Agriculture launched a national education program on soil conservation with Dave Brandt's farm. It is during the filming that the photo that will make him famous will be taken. It becomes a meme in 2018, when Reddit users take it up by adding the famous phrase it attributes to the farmer.