Every second piece of clothing is returned: New tool aims to reduce returns when shopping online. An online demonstrator will make it possible to try things on directly online.

Customers should be able to make as precise a pre-selection as possible in terms of fit, size and taste before ordering. The tool will be published as open source software and will primarily support small and medium-sized companies. According to a study published in December by the retail research institute EHI, the costs for the retailer amount to an average of five to ten euros per returned item.