Fashion has taken over the festival (by Alessandra Magliaro) - Sanremo is San Remo. The Ariston theater as a fashion week, a haute couture show.
Elegance is innate but there is a history, an evolution, it coincides with the boom in made in Italy fashion from the mid-80s and with the creation (Baudo era) of the large scale by Gaetano Castelli. From there it was all a designer parade for the hosts and hosts, changes of clothes with peak ratings.