February 24th is World Bartender Day - Fairs and Events. 76% of bartenders recommend specific drinks to clubgoers during their shift with a response from 64%.
Bartenders' suggestions are a decisive factor for 29% of consumers in Italy, compared to Germany (25%) and France (26%). The value - the researchers underline - is close to the advice of friends which stands at 30%. The market study also highlights the promotional value of bartender, for the growth of new brands and different mixes of flavours.