Milky commercials are one of the most popular on television. The "Battle of the Milky" has gone through several iterations over the years.
Most of the female presenters have been nicknamed the "Milky Girl" Sandy Bear, Hila Nachshon and Bar Refaeli have all played the role. Gia Beer Gurevich is the new milky girl, and she will star with Ilan Peled in a new commercial for the delicacy, which will be broadcast during the commercial break.